Rods & Reels

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  1. Arctic Warrior Tip Up
    $17.99
    The remarkable Arctic Warrior tips-down when a fish tugs and the flag goes up. Grab the rod and reel, set the hook and fight the fish. No hand over hand. No frozen fingers. No heavy braided line strewn across the ice and tangled in knots. It’s just you, the rod, the reel, and the fish. Excellent as a secondary line for walleyes, northern pike, lake trout and jumbo perch. Learn More
  2. Genz Elite Series Rod
    $39.99

    When Dave Genz decides on a rod we as ice anglers need to pay close attention. Mr. Ice Fishing himself demands performance in the rods and having the Genz Elite Series rod in his arsenal is a no brainer. Highly sensitive and lightweight. Soft touch handle for complete comfort.

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  3. Ice Team Professional Series
    $99.99

    The Ice Team Pro’s are the best minds in ice fishing. This high end series of rods combines the best components and materials with the most successful ice angler’s minds out there. Actions are fine tuned to perfection. All of this for a great price!

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  4. Dave Genz Ice Sniper Series
    $24.99

    Dave Genz Ice Fishing Combos – There’s a reason they call him “Mr. Ice Fishing”. Dave spends as much time as anyone and much more than most ice fishing. His new line of ice fishing combos have been put through the wringer with vigorous use in pursuit of multiple fish species. Numerous tweaks and adjustments were made before Dave would put his stamp of approval and name on these combos.

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  5. Dave Genz True Blue Series
    $54.99

    There’s a reason they call him “Mr. Ice Fishing”. Dave spends more than anyone out ice fishing. His ongoing experience continues to impact the True Blue Series. It has been in the lineup since 2009 and with numerous tweaks and adjustments we again have added value and performance to Dave Genz True Blue Series of rod & reel combos.

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  6. Dave Genz Ice Buster
    $19.99
    Dave Genz Ice Buster Series Learn More
  7. Dave Genz Big Fish Reel
    $34.99

    The NEW Dave Genz Predator Reel is ideal for those rigging up for big toothy critters. A high quality drag system combined with a 5 + 1 ball bearing system will perform effortlessly this ice season.

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  8. Dave Genz - Lady's True Blue Series™
    $54.99

    The Dave Genz True Blue Series has been catching fish since 2008. The NEW Lady True Blue Series will have the same great features of a sensitive graphite rod, lightweight EVA foam handle and high quality reel that made this series so popular and effective catching fish for the past 8 years!

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  9. Power Stick Spinning Reel
    $19.99

    The NEW Dave Genz Power Stick Series has received numerous tweaks and adjustments since it conception. The fish don’t’ stop moving and neither do we with designing and producing top quality products. This year’s Powerstick includes a sensitive graphite rod with lightweight wire frame guides. Combining this with the Powerstick reel and big fish don’t stand a chance.

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  10. Dave Genz - Power Stick Series™
    $39.99

    The NEW Dave Genz Power Stick Series has received numerous tweaks and adjustments since it conception. The fish don’t’ stop moving and neither do we with designing and producing top quality products. This year’s Powerstick includes a sensitive graphite rod with lightweight wire frame guides. Combining this with the Powerstick reel and big fish don’t stand a chance.

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